Viewpoints
[Alex Webb] Soccer fans, your team is coming after you
Sept. 5, 2018
It’s easy to think of sports teams as massive companies: They have huge global exposure, millions of fans, and athletes on eye-popping salaries. In reality, though, even the biggest teams are little more than minnows. The world’s wealthiest soccer team, Manchester United, has a market value of just $4.1 billion -- less than, say, Fevertree Drinks, a maker of tonic water and mixers with just 51 employees. While the biggest teams have millions, if not hundreds of millions, of fans, they have histo