Viewpoints
[Joe Nocera] Howard Schultz’s presidential campaign is naive
Jan. 30, 2019
Ten years ago, I wrote a column about Howard Schultz that was, well, not very nice. Schultz had earlier stepped aside as the chief executive of Starbucks Corp., but with the company in a deep slump, he decided to retake control, and reinstalled himself as CEO. My column, written as a snarky open letter, suggested that his comeback would fail.Schultz responded in an unusual way: The next time he was in New York, he invited me to breakfast. He made no effort to tell me why my column was wrong. Ins