Industry
E-mart, SM Entertainment launch private brand
March 3, 2016
E-mart on Wednesday launched a private brand inspired by the artistes of SM Entertainment, one of Korea’s most influential showbiz agencies. E-mart, which is run by the Shinsegae Group, is the country’s largest discount store chain. The “SM X E-mart” collection comprises of 14 food items endorsed by SM Entertainment’s artistes. This includes jjamppong, which is spicy noodle soup, and jjajangmyeon, which are noodles in black soy bean sauce, endorsed by EXO. There are popcorn items endorsed by Sup