Technology
Kakao Talk rises as No. 3 brand in S. Korea
June 30, 2014
Kakao Talk, a free messenger service provided by Kakao Corp., rose to third place in local brand value, research showed Monday, backed by its market share of more than 90 percent in the sector. Kakao Talk's Brand Stock Top Index (BSTI) reached 915.4 points out of 1,000 in the second quarter, up a notch from a quarter earlier, the data compiled by market researcher Brand Stock showed.BSTI is calculated by running a mock stock-trading test on about 900 brands and adding figures compiled from consu