Culture
[Herald Interview] Korea needs killer content beyond hallyu
Aug. 13, 2015
Korean content, ranging from films and music to TV drama and fashion, is attracting more attention now globally than ever before, with Hollywood star Emma Stone saying she is “obsessed” with K-pop.But Song Sung-gak, president and CEO of the Korea Creative Content Agency, said the domestic content industry has reached an inflection point, as the popularity of Korean content, referred to as the Korean Wave or hallyu, is showing signs of waning abroad, especially in its biggest market, Japan.He sai