K-pop fans' gift-giving culture evolves
June 3, 2014
As K-pop’s popularity surged at home and abroad in past years, a unique fan culture of buying luxurious gifts for favored stars took root. The culture, however, is now evolving into helping society, rather than just the stars.Not so long ago, it was traditionally the norm for K-pop fans to shower stars with expensive gifts, but the trend is often frowned upon when it goes to the extreme. Avid fans of K-pop boy band Super Junior, for example, were not afraid to spend $100,000 (about 100 million w