Social Affairs
Hallyu stars fuel Seoul City’s website boom
Jan. 31, 2011
More than 50 million people worldwide visited Seoul City’s international promotion websites last year, with hallyu entertainers the major reason for the boom. According to the Seoul Metropolitan Government, the number of visitors to nine of its websites run in Japanese, English and Chinese marked 5,057,465 last year, about 15 times that of its official Korean site (www.seoul.go.kr). The lion’s sha