Cheap whiskies get popular in Korea
Sept. 9, 2016
[THE INVESTOR] Whisky brands in South Korea have released affordable, smaller products to target a growing number of people who drink at home, industry officials said on Sept. 9. Lotte Liquor, a liquor unit under Lotte Group, said it has released “Scotch Blue King,” which blended Scottish grain whisky and malt extract, at 16,500 won (US$15), removing unnecessary packaging to lower the price below $20.The latest product comes after they launched a cheap whisky, Scotch Blue Highball, at 1,265 won,