Viewpoints
[Hiroshi Mikitani] Japan’s new business language
April 25, 2016
Five years ago, I stood before several thousand mostly native Japanese speakers and addressed them in English. From now on, I told them, Rakuten -- Japan’s largest online marketplace, of which I am CEO -- would conduct all of its business, from official meetings to internal emails, in English. I still remember the shocked expressions on listeners’ faces.Their reaction was certainly understandable. No major Japanese company had ever changed its official language. But the simple fact is that adopt