S.Korean casino company targets wealthy Chinese
Feb. 15, 2013
Grand Korea Leisure Co. (GKL), the South Korean operator of a casino business for foreign tourists, will beef up its marketing activities to attract China's wealthy customers, company officials said Friday.GKL, which operates three casinos in Seoul and Busan under the brand name Seven Luck, has increased the number of marketing personnel for Chinese VIP gamblers, or high rollers, from 29 to 60.In the fourth quarter of last year, GKL saw the drop amount, which is the total amount of money and mar