When two worlds collab: K-pop flexes power with global stars
Collaborations between K-pop idols and global pop stars have evolved into a mutually beneficial relationship that elevates both sides in unprecedented ways. Once seen primarily as a strategy for K-pop stars to break into Western markets, these partnerships now enable major pop icons to harness the power of K-pop fandoms -- known for their intensity, organization and unwavering dedication. K-pop fans, renowned for their streaming efforts and coordinated promotions, have become a valuable asset fo
Oct. 28, 2024