Zibo's old brands embrace innovation to attract young consumers
BEIJING, June 17, 2024 /PRNewswire/ -- A news report from chinadaily.com.cn: In Zibo, East China's Shandong province, an increasing number of time-honored brands are embracing creativity to attract more consumers, especially the young. In recent years, the trend of guochao, a consumer trend among young people meaning "China-chic", has been highly popular, and many products in Zibo with traditional Chinese elements have gained popularity. This trend has not only revitalized traditio
June 17, 2024