[Andrei Hagiu] Why and how all businesses should consider turning their products into platforms
In the current digital era, businesses are constantly seeking ways to innovate, grow, and maintain a competitive edge. One increasingly popular strategy is transforming products into platforms. This approach involves expanding existing products and services to also enable interactions among customers or between customers and external third-parties. With some creative thinking and careful implementation, this strategy can generate new revenue streams and enhance competitive advantage via network
Sept. 20, 2024