Is Middle East land of opportunity for K-pop?
K-pop powerhouses such as Hybe and SM Entertainment have recently shown increasing interest in the music market of the Middle East. Hybe Chairman Bang Si-hyuk last week met with United Arab Emirates President Mohamed bin Zayed Al Nahyan to discuss possible cooperation in K-pop ventures, upon his request. SM Entertainment, led by its founder and former chief producer Lee Soo-man, got its feet in the door early, signing a memorandum of understanding with the Saudi Arabian Ministry of Culture to
June 4, 2024