Cheyul CEO ties modernizing heritage to Korean luxury
The CEO of a Korean luxury handcraft brand, Cheyul, believes that modernizing traditions while keeping the spirit behind them alive is key to delivering true “Korean luxury.” “We have shipped our armchair set adorned with mother-of-pearl as far away as Africa,” Lee told a gallery of foreign diplomatic missions during a tour of Cheyul’s flagship in Seoul’s Sinsa-dong on Tuesday. That armchair set is one example of how the company has put mother-of-pearl to mode
May 22, 2024