Seoul signs deal with Parisian trade show Tranoi to promote Korean designers' European inroads
Mar 23, 2022
The Seoul city government on Wednesday signed an agreement with Tranoi, the official trade fair of Paris Fashion Week, to help South Korean designers expand to the European fashion market, officials said. Under the memorandum of understanding on the "nurturing of global fashion brands and development of the fashion industry," the two sides will pick promising Korean fashion brands and support their European inroads through various channels, including fashion shows, the city officials s