Paris Baguette expands presence in Southeast Asia
SPC Group's bakery brand Paris Baguette has signed contracts to enter the markets of Thailand, Brunei and Laos, aiming to strengthen its presence in Southeast Asia. On Monday, Paris Baguette finalized a master franchising agreement with Berjaya Food, which has supported its expansion into Malaysia and the Philippines, to newly operate the bakery chain in Thailand and Brunei. As for Laos, a separate master franchising agreement was established with Kolao Group, a prominent local firm in the
Oct. 9, 2024