Traditional diplomatic interactions used to be the norm when building ties, but now a new paradigm has emerged where cultural and public diplomacy have become increasingly important. To change popular conceptions of Pakistan, the embassy organized an event for primary school-age children and their parents. Held at the National Library for Children and Young Adults in Gangnam district, the ambas...

For any country, picking its first ever honorary consul can be a tough choice, but at other times it is an easy fit. After over half a century of diplomatic relations, Brazil has chosen Hyundai Group chairperson Hyun Jeong-eun to represent Brazil’s interests in the southern part of the nation. “We have a lot of Brazilian citizens living in the southern part of the country and they need support,...

In Korea, wearing a hanbok could get you kicked out of a famous high-end hotel, but in Vietnam, after many years of conflicting feelings, the ao dai has become welcomed and part of everyday life. To showcase the beauty and global mark of both dresses, the Vietnamese Embassy set up a cultural exchange day that celebrates the new designs changing the face of these classical icons. “In the context...

Dynamic duo’s half a decade proved beneficial for ties and their future The reality that one of the diplomatic community’s most respected ambassadorial couples is leaving only rang true after they looked back on their residence to see a once colorful home laid bare. Paintings, artifacts and everything that makes a home personal and representative of a family have been packed up and sent on thei...

Honorary consuls are an integral part of any two countries’ diplomatic relations. While ambassadors generally serve in a foreign country for 3-5 years, honorary consuls are there for a longer period of time. The Swiss Embassy recently welcomed Busan’s newest honorary consul while thanking the previous honorary consul who served for almost two decades representing Switzerland’s interests in the ...

Almost two years ago, local authorities decided to promote the nation’s medical industry for international visitors looking for treatment. During the last 20 years, the private healthcare systems of a number of countries including Korea have developed rapidly with leading medical centers reaching equivalent levels to those in the United States, Canada and Europe. “We have globally competitive m...

Starting from humble beginnings, center plans to grow with Koreans Indian culture is rich and diverse and, as a result, is unique in its very own way. The cultures of India are an amalgamation of languages, religions, dance, music, architecture and food spread all over the Indian subcontinent with traditions that are several millennia old. Now, Indian culture has found a home in Korea with the...

The Norwegian Embassy has opened a photo presentation at Samgakji Station that will run for three years. The images aim to offer passengers something to rest their eyes on while also promoting awareness of Norway. When asked about Norway, many people will only think of two things: it is cold, and it is expensive. “Both of which are only half true: How cold it is depends on where in Norway you ...