An increasing number of K-pop idols are breaking free from big agencies. Why?
An increasing number of K-pop idols are finding it less appealing to renew their contracts with major agencies, citing restrictions on freedom of expression and limited control over their music. Industry insiders point to shifts in media and production that have empowered idols, giving them more control over their careers. With the rise of social media and independent publishers, idols no longer depend on major agencies for success. Local entertainment companies, however, are frustrated by idols
Sept. 24, 2024