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CMOs need to avoid an echo chamber to stay relevant says The Female Quotient's Shelley Zalis

June 27, 2024 - 10:19 By Business Insider

The Female Quotient founder and CEO Shelley Zalis says thinking of the collective voice of a team will help CMOs stay relevant and build a more efficient way to communicate. Zalis was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.