Acquisition race for S. Korea's second largest food delivery platform begins
Published : May 5, 2021 - 17:35
Updated : May 5, 2021 - 18:08
Yogiyo scooters are lined up on the street. (Yonhap)

The race to acquire South Korean food delivery platform Yogiyo has attracted retail giant Shinsegae, accommodation booking platform Yanolja and big private equity funds, according to industry sources on Wednesday.

Yogiyo’s German operator Delivery Hero and sale adviser Morgan Stanley received preliminary bids Tuesday for a 100 percent stake in Yogiyo up for sale.

According to the sources, around eight parties have joined the acquisition race, including Shinsegae and Yanolja.

South Korean retail giants Lotte and GS Retail previously had shown interest in purchasing the food delivery platform but appeared to have not participated in the bidding, sources added.

The deal was once estimated to fetch as much as 2 trillion won ($1.78 billion), but deal observers say the price may turn out lower than expected as Delivery Hero has an August deadline to sell Yogiyo.

The Fair Trade Commission of South Korea in December last year gave the German operator the green light to acquire the country’s top food delivery platform Baedal Minjok on condition that it dispose of Yogiyo by that time over monopolization concerns.

According to a local survey, the market share of Baedal Minjok reached 66 percent as of January, followed by Yogiyo with 17.9 percent and Coupang Eats with 13.6 percent.

By Shim Woo-hyun (
헤럴드 에듀