The Korea Tourism Organization said it will develop tour packages that show rural areas to Japanese tourists who are interested in “makgeolli,” Korea’s traditional rice wine.

With makgeolli getting more popular in Japan, demand for visits to makgeolli breweries and bars has soared, prompting the KTO to do market research across the nation, it said.

Through Nov. 5, the KTO is to take Japanese travel industry officials to Busan, Jeonju, Jincheon, Pocheon and Seoul to explain how those cities can offer makgeolli tour items and makgeolli skincare products.


(yoonmi@heraldcorp.com)