It is a great honor for KB Financial Group to be honored by the 12th Korea Herald Advertising Awards, organized by the country’s biggest English-language daily newspaper.

The ad that has been recognized at the annual awards captures the honors KB Financial Group has secured and the group’s corporate symbol in a manner that stresses its resolve to remain at the top in the financial industry in Korea. At the same time, the ad showcases the group’s push for transparent and sound management to better serve Korean people.

KB Financial Group has been making utmost efforts to enhance its business efficiency and bolster its group structure as part of top-priority tasks. The group is also at the forefront of spearheading change and innovation with continued efforts at all levels.

As a result of this endeavor, KB Financial Group has received the 2011 Transparent Management Top Award from the Korean Accounting Association. In addition, the group was designated as the excellent corporate governance company in 2011 by the Corporate Governance Service following the group’s continued focus on protecting shareholders’ rights, managing a board of directors properly and enhancing the transparency of auditing agencies.

The ad also attempts to reflect other awards KB Financial Group received such as the 2011 Top Foreign Trade Finance Bank in Korea, the 2011 Ethical Enterprise in Korea and the Most Loved Brand in Korea.

All the carefully designed images and messages in the ad are designed to show that KB Financial Group’s efforts to embrace change and transformation at a deeper level are bearing fruit largely due to the support from Korean customers and clients.

We hope KB Financial Group’s efforts and growth will continue to receive support and love from all of you. Thank you.

By Kim Jin-young, 
Team head of PR department of KB Financial Group