Shinhan Bank, under the customer-oriented management policies of CEO Suh Jin-won, has been diversifying its financial products.
The commercial bank’s couple-customized products offer higher interest rates to those who register as couples through the lender’s smartphone application.
Shinhan has released the “Couple Savings Account” and the “Couple Installment Account” to better cope with the younger generations’ lifestyles.
Shinhan Bank focuses on customer-benefits including reasonable interest rates on loans and higher rates on deposit products. (Shinhan Bank)
The Couple Savings Account offers an additional 0.3 percentage points over the usual interest rate.
The Couple Installment Account provides up to 4.5 percent in interest rate who deposit savings between 5 million won to 10 million won.
Customers also can enjoy downloading the “Shinhan S Bank” application from app stores to access these services.
Shinhan is also hosting a couple photo contest through Friday to promote the new services. Customers will receive presents such as couple rings and gift certificates for amusement parks when they enter.
It also provided customers with free coffee gift cards to 7,000 customers who downloaded the app on a first-come first-served basis last month.
“We introduced the smartphone-related product as younger customers purchased the handsets,” a Shinhan spokesman said. “We focused on encouraging cordial relationships between people. We will continually develop products to meet the new needs of customers.”
Shinhan Bank has been named the Best Domestic Bank in Korea this year by Asiamoney, a regional finance magazine based in Hong Kong.
The commercial bank, as the flagship unit of Shinhan Financial Group, has now won the award for the sixth-consecutive year. The magazine highly evaluated Shinhan’s management indices and risk-management skills, bank officials said.
“We see the bad loan ratio staying at 0.5 percent during the first half of this year,” the spokesman said.
He added that the bank will try to form a genuine partnership with customers through continuous development of services.
Shinhan Bank CEO has pledged to achieve the goal of making the lender one of the top 10 commercial banks in Asia and No. 1 in Korea within four years.
By Kim Yon-se (kys@heraldcorp.com)
