COEX, an exhibition and convention center in Samseong-dong, southern Seoul, appointed Byun Bo-kyung, former head of Seoul Business Agency, as new CEO, the Korea International Trade Association, the owner of COEX, said Thursday.

Byun, 60, has built global leadership in the information technology sector, serving LG-IBM PC and Kolon Information and Technology as CEO. He entered the exhibition and convention industry in 2011 as CEO of the Seoul Business Agency, which carries out exhibitions and conventions run by Seoul City.

COEX expects Byun will help cultivate local exhibitions to be globally competitive and attract international conferences to COEX, based on his varied work experience in different sectors at home and abroad.

By Seo Jee-yeon  (jyseo@heraldcorp.com)