The office of Seoul's Gangnam District, most popularized by rapper Psy's eponymous song, opened a street Wednesday featuring diverse stories of Korean pop stars, to promote culture and tourism in its posh neighborhood.

The "K-Star Road" is an around 1-kilometer-long street between Galleria Department Store and the country's top entertainment agencies of SM Entertainment and Cube Entertainment in the Apgujeong area, southern Seoul.

It was redecorated as an urban version of a trekking course where visitors can visit various sites and enjoy interactive activities related to the so-called hallyu, or the worldwide popularity of Korean cultural contents, according to the office. 

The hallyu street features diverse exhibitions and photo zones, as well as restaurants and cafes frequented by celebrities here.

The building of SM Entertainment will be open to visitors once a week, the Gangnam-gu office said.

By the year's end, the ward office plans to create a mobile application to provide visitors with more information on the new destination and to set up additional exhibitions such as hand prints of celebrities, it added. 

"We will develop the district as Seoul's key landmark similar to Soho of New York and Marais of Paris by further creating a road for gourmet and fashion," said Shin Yeon-hee, the head of the affluent district. (Yonhap)