Actor Lee Seo-jin has become director of an asset management company.

Ask Veritas Assets Management said Jan. 31 that they have appointed Lee as directorial level manager of their Global Contents 2 Division. He will be in charge of work related to the company’s content.

Lee has a diploma in business management from New York University. His grandfather was president of Seoul Bank and Korea First Bank. His father served as chief executive of a savings bank.

Founded in April, 2009, Ask Veritas specializes in intellectual property and real estate investment.

(swchun@heraldcorp.com)