Technology
[KH Biz Forum] Figuring out future consumers, loyalty-based biz model
Oct. 27, 2020
What will consumers want in the future, and how can companies lure them? Samsung Electronics’ innovation and startup investment arm, Samsung NEXT, is delving into the behavior of future consumers and preparing to establish new business models to attract them, said Jamie Choi, vice president at Samsung Electronics. “In comparison with consumers in the past, today’s consumers seek diversity, empowerment and expression of one’s value,” Choi said during her lec