Industry
Samsung, Hyundai hardly seen at 2022 Beijing Olympics
Feb. 4, 2022
For major South Korean companies like Samsung and Hyundai, the Olympics have been, for many years, a golden opportunity to raise brand awareness and promote products. But in the 2022 Beijing Olympics that officially kicked off on Friday, they don’t seem to be taking the sports event as a major arena for their marketing blitzes any more. For this Winter Games, Samsung Electronics has not published any press releases promoting their sponsorships, a marked departure from when it launched pr