Industry
How streaming TV buttons helped boost profits for Samsung, LG
March 25, 2024
From the red and blue shortcut buttons with Netflix and Disney+ logos to fancier features and operating systems, Samsung Electronics and LG Electronics, the world’s top two TV makers, are pouring resources into content, not just hardware itself, to elevate profits. Remote control devices have become "billboards" for the streaming giants, in the words LG Electronics CEO Cho Joo-wan, after Netflix started paying major TV manufacturers advertisement fees to include their shortcut bu