Consumer
[Weekender] Rise of new power people in business -- influencers
July 9, 2022
A 23-year-old university student surnamed Han has a study partner whom he has never met. When Han studies for exams, he plays videos of Cho Chan-hui, a Korean influencer and YouTuber also known as Nojambot. Cho, a high school dropout studying to become a police officer, broadcasts and posts videos of himself studying for hours. He has over 152,000 followers on Instagram and 400,000 subscribers on YouTube. He gained fame overnight in 2017, when a video of him studying went viral. “Yes, N