[Weekender] How many tumblers do we need? The greenwashing dilemma
RetailOct 23, 2021
Innisfree, a cosmetic brand under Amorepacific, was forced to alter its eco-friendly “paper bottle” packaging earlier this year after a customer’s complaint about plastic usage and the “misleading” label went viral online. Though the label covering the bottle reads, “Hello, I’m Paper Bottle,” the product in question is a plastic bottle wrapped in paper. Following the backlash, the brand has hur...