[Weekender] Makgeolli makes a comeback
Food&BeverageMay 10, 2019
“The growth appears to be driven by the launches of new products tailored for young, female customers. Also premium marketing strategies of higher-priced ones seem to be working,” according to Shin Geun-jung, a spokesperson for E-mart. In response, the retailer has beefed up its makgeolli lineup. Among the newcomers are three premium ones, one of which is priced at 14,800 won for a 900ml bottle....