On the second floor of a modest building in Seoul’s Songpa-gu, a hidden gem of a Chinese restaurant awaits: Jokwang 201. Previously known among food lovers for its bold dishes like marasyanggwo, maratang and soy sauce-braised pork belly, also known as dongpayuk, the restaurant has recently attracted broader attention after its owner, Jo Kwang-ho, appeared on Netflix’s "Culinary Class Wars" as a chef on the black team, referred to in Korea as "the black spoons." Th

Purchasing behavior is a complex decision-making process, but for some consumers, one factor plays a crucial role -- fun. These individuals, known as "funsumers" in Korea, prioritize enjoyable and engaging experiences in all aspects of brand interaction, from buying products and attending events to social media consumption. The long-term viability of this trend is questionable. Yet one thing seems certain: brands are constantly innovating to keep consumers entertained and, consequently

October brings a flurry of opera productions and opera buffs can look forward to a array of performances, including outdoor productions, in Seoul and beyond. The lineup is impressively diverse, ranging from Puccini’s “Turandot,” Vivaldi’s “Orlando Furioso,” Bizet’s “Carmen” and Wagner’s “Tannhauser,” each captivating for its own reasons. "Turandot" : Grandiose Arena di Vernoa version This month's "Turan

They now seem to be everywhere, moving in groups, their presence felt on every corner of Seoul. "Running crews" -- groups of people that meet to run together at a specific time and place, otherwise known as run clubs -- have taken over Seoul's streets, parks and riverside tracks, reflecting the country’s growing obsession with one of the oldest and most basic human activities. "There are tons of them now," said Patrick Hong, 26, a frequent runner on the trails arou

Tyler Rasch and Nidhi Agrawal, who have called South Korea home for years, are no strangers to wearing many hats. Rasch is a well-known TV personality renowned for his encyclopedic knowledge of Asian history and culture. He's also an author, translator, social media influencer and climate activist. Agrawal, who moved to Korea in 2016 keen on bridging the Indian and Korean markets, has a background across the IT industry and has juggled numerous TV and lecture appointments. The two public pe

The streets around Seongsu Station in Seongdong-gu, eastern Seoul, have recently become a popular destination for young adults and foreign tourists, especially those interested in fashion and beauty products. The increasing popularity in this area is due to the growing number of fashion brand select shops, along with beauty and drugstores, strategically located along the street to target the rising number of visitors -- creating a virtuous cycle that continues to boost its reputation. On Sept. 1

Japanese songs playing on South Korean TV and radio stations and giant posters of Japanese anime hung outside cinemas -- unimaginable just over two decades ago -- are no longer surprising. This year marks 20 years since Korea fully opened its doors to Japanese pop culture products. Following liberation from 35 years of Japanese colonial rule in 1945, Korea had banned Japanese cultural products from reaching its shores, only gradually opening the market to Japanese cultural products in 1998. The

As the heat fades and breezes turn chilly, throw yourself into some well-crafted content perfectly suited to sweater weather. Stay cozy with these films and shows that stir sentimentality and reflection while setting the ideal mood for fall's arrival. "Late Autumn" on Coupang Play "Late Autumn," starring Tang Wei and Hyun Bin, captures the fleeting beauty of an intercultural romance, making it an ideal film to usher in autumn's reflective atmosphere. The film tel

Twenty-eight-year-old Janell Ng from New Zealand, who is visiting Korea with her family, knows her priority. Their first stop is a hair salon in Gangnam-gu, Seoul, where each family member hopes to experience a trendy Korean-style makeover. "It's our first time visiting Korea. We are here for a week, and the first thing on the itinerary is to get our hair done at a Korean hair salon," she said while having her hair permed at Suin Style Hair and Spa in Samseongdong, southern Seoul. The

With Chuseok beginning this weekend, long hours of driving in heavy traffic to visit family in people's hometowns await. Here are some timeless songs to listen to in the car that bridge generation gaps between parents and children. Lee Moon-sae’s “Sunset Glow” Released in 1988, this ballad by Lee Moon-sae, a Korean pop icon since his debut in 1978, remains a favorite. The song's enduring appeal is evident as it was also covered by legendary K-pop boy group Big Bang

A quiet revolution is sweeping through one of Korea’s most iconic street foods: tteokbokki. Once the beloved snack of schoolgirls and the young at heart, these chewy rice cakes drenched in sweet and spicy sauce have transcended their street food origins, thanks to the relentless innovation of the local meal kit industry. At an E-mart outlet in central Seoul, Korea's largest discount store chain, which this reporter visited on Aug. 27, there were over 20 different varieties of ready-to

“Tech otakus save the world” is a motto from Hoyoverse, the Chinese game giant behind the global subculture gaming phenomenon Genshin Impact. While it might seem exaggerated, the sentiment isn’t entirely off the mark. Subculture gaming, once considered niche, has exploded into a mainstream cultural force -- as is especially evident in South Korea. Subculture games -- games that originally targeted small, dedicated communities with specific cultural interests often rooted in ani

Park Sang-young, the founder and principal of Set Net School for North Koreans resettling in South Korea, will be stepping down after 20 years. "Set" and "net" mean numbers three and four, respectively, in Korean. The school's name signifies that it serves as a continuation for North Korean defectors who have completed the three-month educational program at the government-run Hana Dul (One, Two) School. While several organizations offer alternative education programs f

As South Korea is experiencing its hottest summer on record, finding refuge from the heat has never been more important. Fortunately, Seoul offers several serene spots where you can escape the sun's intensity and immerse yourself — all without spending a dime. Whether you’re looking to relax with a book or simply enjoy the green August scenery, these four spaces in Seoul provide the perfect combination of natural beauty and cool shade. Cheongun Literature Library: Hidden han

Escape the relentless heat by plunging into a weekend of expertly crafted murder mystery films that will sweep you away to chilling crime scenes and the intricate minds of master detectives. Dim the lights and get ready for a cinematic adventure where time slips away, and the only thing that matters is uncovering the truth buried beneath a web of deception. "Se7en" on Netflix Helmed by American auteur David Fincher, "Se7en" tells the tale of two detectives Somerset (played

Italy has the mafia, Japan has yakuza and South Korea has "jopok." Just like their counterparts in Italy and Japan, Korean gangsters have captured the fascination of filmmakers and storytellers here, giving rise to a genre of their own. Among numerous films and TV dramas inspired by gang culture, three stand out, not just for their box office success but for their portrayal of jopok at key stages in their historical development. They are: “The General’s Son” trilogy d

Food items made with locally sourced ingredients have emerged among food companies in Korea. This approach, which aligns with those companies’ corporate social responsibility efforts, supports economic growth in rural areas and offers unique experiences for consumers, collectively known as "loconomy." On July 11, McDonald’s Korea launched the Jinju Pepper Cream Cheese Burger and Jinju Pepper Cream Cheese Muffin, both using peppers produced in Jinju, South Gyeongsang Provinc

The weather has been nothing short of erratic in Seoul, swinging from torrential rain to searing heat. Amid such atmospheric unpredictability, there’s no better moment to retreat indoors with a stack of books. Here are some summer reading recommendations from The Korea Herald. Lee Joo-hee Managing editor, The Korea Herald "American Diplomacy" by George F. Kennan "American Diplomacy" by the late diplomat and historian George F. Kennan is a compilation of his lectures a

The weather has been nothing short of erratic in Seoul, swinging from torrential rain to searing heat. Amid such atmospheric unpredictability, there’s no better moment to retreat indoors with a stack of books. To help you do just that, The Korea Herald asked around for some summer reading recommendations. The responses of the following figures, arranged alphabetically, have been edited for length and clarity. Cha In-pyo Author/actor "Questions and Answers on Trees" by Hwang Kyu

When it comes to his big day, hotels, wedding halls and convention centers have never been an option for Bae Sung-jae. The 38-year-old always wanted a wedding that broke from the Korean norm, where hundreds of guests gather at an indoor venue to watch the newlyweds make their wedding vows, followed by a meal or a buffet, and then a photo session. The budget was also an issue. Wedding venues charge not only for food and drinks but also use of the venue, screen for videos and flowers. Instead, he