The price of ‘free’ foods
Apr 13, 2012
“Free-from” food products, whether they’re labeled sugar-free, fat-free or gluten-free, are fast becoming a trendy lifestyle choice, regardless of allergies or intolerance. The popularity of these products, tastier and more widely available than ever, is driven by health-focused consumers, research firms say. These so-called avoiders are also swayed by the “health halo,” or the perception that t...
