Miele to strengthen dominance in upscale household appliances
Jul 20, 2011
Miele International, a German manufacturer of high-end home appliances, said Wednesday that it will keep its premium pricing strategy despite expectations that the company could lower product prices here following the Korea-EU free trade agreement. “We also do not consider any dramatic price increase for now, even though raw material costs have soared recently,” Markus Miele, the fourth-generati...