Global band spellbinds 300,000 fans with humor, sustainability, inclusivity

Chris Matin (left) of Coldplay and Jin of BTS sing "The Astronaut" at  the third show of the British band's "Music of the Spheres" concert in Korea, at Goyang Sports Complex Stadium in Gyeonggi Province, Saturday. (Jin's Instagram)
Chris Matin (left) of Coldplay and Jin of BTS sing "The Astronaut" at the third show of the British band's "Music of the Spheres" concert in Korea, at Goyang Sports Complex Stadium in Gyeonggi Province, Saturday. (Jin's Instagram)

Coldplay is currently in South Korea as part of its "Music of the Spheres" world tour, performing six shows in total. After completing three performances on Wednesday, Friday and Saturday, the band will return to the stage on Tuesday, Thursday and Friday. With an estimated 50,000 attendees per show, the tour is expected to attract a combined 300,000 concertgoers -- the most ever for a foreign musical act visiting Korea.

From record-breaking attendance numbers to unexpected jokes about Korean politics, Coldplay’s shows just outside Seoul have been dazzling thousands of music fans so far. The band has not only brought its signature heart-pounding sound to Korea, but also created unforgettable memories in humor, collaborations with K-pop stars and a continued commitment to sustainability and inclusivity.

Presidential impeachment coincidence

During Friday’s concert, front man Chris Martin cracked a joke that instantly lit up the audience, saying, “Every time Coldplay comes to South Korea, there is no president.” The crowd erupted in laughter and cheers.

Coldplay’s first concert in Korea was in April 2017, shortly after the impeachment of former President Park Geun-hye. The band has returned to Korea eight years later, this time coincidentally following the ousting of former President Yoon Suk Yeol.

Martin continued, “I would like to suggest one person to be president of Korea. That is our drummer Will Champion! He is very kind, very fun, very strong. He is prepared to take on all the dictators, but be fair to all people.” The humorous yet keen joke about Korea’s political landscape was met with another round of enthusiastic applause.

One of Coldplay’s most popular songs, “Viva la Vida,” sings of the downfall of a king set to an uplifting melody, leading some fans on social media to nickname the group “the impeachment band.”

Twice performs "We Pray" with Coldplay during the "Music of the Spheres" concert at Goyang Sports Complex Stadium in Gyeonggi Province, Wednesday. (Live Nation Korea)
Twice performs "We Pray" with Coldplay during the "Music of the Spheres" concert at Goyang Sports Complex Stadium in Gyeonggi Province, Wednesday. (Live Nation Korea)

Sharing stage with K-pop stars

Naturally, in the home of K-pop, collaborations with local artists create unforgettable moments on stage.

On Saturday, Jin of BTS made a special appearance, joining Coldplay to perform his solo debut single “The Astronaut,” which was co-written, composed and performed by Chris Martin.

The two artists sat side-by-side at the keyboard, singing together and sharing a warm, brotherly hug on stage. The performance was especially meaningful for fans who remembered Jin and Martin singing the same song together at a Coldplay concert in Buenos Aires, Argentina, in 2022, just before Jin began his military service.

Jin also joined Coldplay for their joint track with BTS, “My Universe.” While the first two shows featured BTS via videos playing on the screens during the song, Saturday’s performance delighted the crowd with Jin and Martin sharing the stage.

Twice -- the opening act for all six concerts -- has also been energizing the audience with hit songs like “Dance the Night Away” and “Cheer Up.” The group has been performing a collaboration with Coldplay for “We Pray” as well, and on Friday a special version featuring Korean lyrics sung by Twice was officially released.

Race to return wristbands

A staple of Coldplay’s concerts in recent years has become the dazzling sight of tens of thousands of LED wristbands glowing in sync with the music — an iconic part of the concert experience.

Staying true to their commitment to sustainability, Coldplay encourages fans to return their wristbands after the show. Collection bins are set up at exits for fans to drop off the devices, which are reused to minimize waste and energy consumption.

The band has been tracking return rates by country, and according to Coldplay’s official Instagram, Friday’s show in Seoul recorded a stunning 98 percent return rate. This surpasses previous No.1s: Tokyo and Helsinki at 97 percent and Hong Kong at 94 percent.

With three shows still to go, fans are now rallying on social media to push South Korea to claim the top spot. Posts encouraging concertgoers to return their wristbands are spreading online, making sustainability a community effort.

An announcement shows the wristband recycling rate of the Korean audience (Coldplay's Instagram)
An announcement shows the wristband recycling rate of the Korean audience (Coldplay's Instagram)

Inclusivity for all

Alongside its environmental advocacy, Coldplay has made visible efforts to create an inclusive and welcoming space for all.

During the performance of 2021's “People of the Pride,” Chris Martin held a rainbow flag high above his head in a show of support for the LGBTQ+ community, drawing cheers from the crowd.

The band also made a point to ensure the concert experience was accessible to the deaf and hard of hearing. A dedicated section within the standing area was equipped with sign language interpreters, and wearable vests that translate bass and drum vibrations into tactile sensations were provided to help participants feel the music through their bodies.

Prior to the show, each audience member also received a pair of cardboard glasses called “Moon Goggles,” lighting up in heart-shaped halos when worn. At one point, the phrase “Believe in Love” lit up across the audience through synchronized wristbands, delivering a powerful message about the importance of love and unity.


jy@heraldcorp.com