Orion's iconic snack Choco Pie surpassed 4 billion units sold last year, marking the highest annual figure since its launch in 1974.
Orion on Thursday unveiled key sales figures to celebrate the snack's 50th anniversary.
According to the company, total sales since the product's launch have exceeded 50 billion units, with cumulative revenue surpassing 8 trillion won ($6 billion). In particular, 67 percent of sales, or 5.5 trillion won, came from overseas markets.
Orion attributed its success to its key strategies, including Choco Pie's unique flavor and quality, as well as localized versions for different markets. The company has developed region-specific flavors, such as matcha and red bean in China, coconut in Vietnam, and berry jam in Russia. It also said the concept of “jeong”, a Korean term referencing the warmth and personal connection consumers feel for the product, contributed to its popularity across all generations.
Currently, Choco Pie is sold in over 60 countries in 24 different variations and is produced at four overseas facilities across Asia. Orion has successfully expanded into global markets, with Choco Pie having ranked No. 1 seven times in China’s Customer Recommendation Index in the snack pie category and has become a staple in traditional ceremonies in Vietnam.
"Choco Pie represents the fusion of Orion’s confectionery expertise, combining the technologies for making chocolate, biscuits and candy," said an Orion representative. "We will continue to develop Choco Pie as a product that people around the world can enjoy, not only for its taste but also for its emotional value."
hyelimchung@heraldcorp.com
