2025 Genesis Invitational to kick off Thursday in San Diego

The 2025 Genesis Invitational will kick off at the Torrey Pines Golf Course in San Diego on Thursday, Hyundai Motor Group said Wednesday.

As the PGA Tour’s signature event again this year, the tournament sponsored by the Korean auto brand will be held through Sunday. A total of 72 professional golfers, including world No. 1 Scottie Scheffler and No. 3 Rory McIlroy, are competing at this year’s Genesis Invitational.

Throughout the event, Genesis will conduct the California Rise initiative in cooperation with the PGA Tour and TGR Live to support those affected by the recent California wildfires.

Genesis said it will donate 100 vehicles to various nonprofit organizations such as the Salvation Army-Southern California Division, the ThinkWatts Foundation and the Los Angeles Fire Department Foundation during the tournament to be used for disaster relief and recovery efforts.

The Korean automaker will also raise relief funds through the game of golf itself. For every birdie and eagle made during the Genesis Invitational, $300 will be donated to California Rises, while a hole-in-one will yield a donation of $10,000.

“Southern California is our home and the location of our North American headquarters and design studio,” said Jose Munoz, president of Genesis.

“We are contributing $8 million in car and cash donations to support organizations instrumental in the relief and rebuilding efforts. Together with our partners at TGR Live and the PGA Tour, the focus of the 2025 Genesis Invitational will be helping those affected by the wildfires through California Rises.”