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[Photo News] Confidence gets face-lift

By Song Jung-hyun
Published : Sept. 5, 2023 - 14:50

Dong-A Otsuka on Tuesday unveiled new packaging for its flagship Confidence vitamin drink. The renewed design, while maintaining its signature yellow hue, features an eye-catching character that captures the unique shape of the drink bottle. The all-new youthful design is expected to appeal to millennials and Generation Z. Confidence, first released in 1995, is a caffeine-free fruit-flavored vitamin drink that also contains amino acids, electrolytes and minerals. (Dong-A Otsuka)




By Song Jung-hyun (junghyun792@heraldcorp.com)

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