“I.Seoul.U” is removed at Nodeul Island in Yongsan-gu, central Seoul on Saturday. (Yonhap)
“I.Seoul.U,” an installation featuring Seoul city’s eight-year-old slogan, at Nodeul Island -- a small artificial island on the Han River near Yoeuido -- is being removed on Saturday. The city government under Seoul Mayor Oh Se-hoon announced that a new slogan is needed to rebrand South Korea’s most populous city. A total of 29 “I.Seoul.U” installations are scheduled to be removed by the end of this month.
MOST POPULAR