JYP to strengthen partnership with Republic Records

Corporate logos of JYP Entertainment (left) and Republic Records (JYP Entertainment, Republic Records)

K-pop powerhouse JYP Entertainment is looking to extend the global reach of label’s artists Stray Kids and Itzy through a stronger partnership with Republic Records.

Republic Records, a major American music label owned by Universal Music Group, on Thursday (US time) announced its expanded partnership with JYP that kicked off in 2020 with K-pop girl group Twice.

Under the expanded partnership, the US music agency will support activities of JYP’s artists, including Stray Kids and Itzy, on the global stage.

JYP and Republic made a major impact with Twice two years ago, which helped the nine-member group expand its reach into the US.

Twice has had two Top 10 albums on Billboard’s main albums charts -- “Formula of Love: T+O=

By Jie Ye-eun (yeeun@heraldcorp.com)