To celebrate the launch of a collaborative collection with Polaroid, Lacoste recently set up six pop-up zones on Garosu-gil street featuring huge, brightly colored crocodiles.
Visitors to the flagship Lacoste store on Garosu-gil in Gangnam, Seoul, look through a shop window at the exhibition “Lacoste X Polaroid.”
Visitors take pictures of their reflections in the store’s rainbow mirror in southern Seoul.
(Photos: Yonhap)
By Yoon Chae-won (
choenayoon@heraldcorp.com)