Foreign visitors to South Korea last year for consuming K-pop goods and content spent an estimated $1,007 on average, according to a report.
In its latest tourism industry analysis report, the state-run Korea Tourism Organization estimated that some 1.11 million foreigners came to Korea in 2019 to specifically consume goods and experiences related to Hallyu last year.
On average, $302 was spent on general shopping, $184 on lodgings, $155 on food and $138 on Hallyu-related spending, according to the KTO report. (Yonhap)