For South Korean design firm OR Crew, design is not just about creating unique drawings or idiosyncratic buildings. It is more about sending a consistent visual signal about what those things represent. As social media introduce various communication methods, that philosophy is increasingly carrying weight.
Having started off as a five-member team located in the port city of Busan, OR Crew focuses on how to materialize brand value and deliver it to the public. That’s the case regardless of whether it’s working on a project from the government, a large conglomerate or a small business.
“No matter how small our clients’ places are, the importance of brand consulting remains the same,” said Kim Hee-joong, one of the founding members.
“Even though they may have a disadvantage in size, small stores can deliver value effectively as long as they have specific objectives for their brand image -- even more so now that more and more people are using social media.”
Members of OR Crew (OR Crew)
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