Home appliances company Dongbu Daewoo Electronics said Wednesday it sold 2.5 million products within 30 months of the launch of its Global Platform lineup by tailoring specifications for different markets.
The GP-branded products are remodeled from the standard versions of appliances developed for the domestic market in order to better fit the varying needs of overseas countries. A washing machine, for example, may be built with an 11-15 kilogram capacity for the home market but launched in 9 kg or 18 kg models in certain export countries.
People examine a mini washing machine in this photo provided by Dongbu Daewoo Electronics. (Yonhap)
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