Sales of Apple Inc.'s latest high-end smartphone began Friday in South Korea with hundreds of consumers lining up at stores to buy the iPhone X.
The 64 GB iPhone X costs 1.36 million won ($1,237), while the 256 GB version is 1.55 million won. Local users will be able to choose between discounts of around 34,000 won to 122,000 won and a 25 percent cut in monthly payment plans.
Even considering the discounts, market observers said local prices are still far higher than in the US, where the 64GB edition is available for $999.
SKT employees promote an event for preordering the iPhone X at a SK Telecom shop. (SK Telecom)
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