Oriental Brewery, South Korea’s largest brewer, has launched six new products in the past two years, as part of efforts to satisfy the growing number of local customers looking for a variety of choices.
Breaking the market tradition of launching new products every one or two years, the South Korean unit of Anheuser-Busch InBev has introduced six products since June 2015.
The limited edition of Hoegaarden Cherry (Oriental Brewery)
From the Premier OB Weizen launched in June 2015 to a limited edition of Hoegaarden Cherry beer in March, the company hopes to provide a new, fresh taste for young trendsetters, it said in a statement Friday.
The company has also experimented with non-beer segments with MixxTail, liquor-based drinks that come in two flavors, mojito and strawberry margarita.
The diverse new products came amid the fast-changing market here, with a growing number of people drinking at home, said the company.
By Cho Chung-un (
christory@heraldcorp.com)