K-pop group EXID will perform at the 2016 China Digital Entertainment Expo and Conference -- also known as ChinaJoy -- on Thursday and Friday at the Shanghai New International Expo Center.
This is the first time the event organizers have invited a Korean girl group to the global conference.
Five-member K-pop girl group EXID (Official Facebook)
Held every year in Shanghai since 2004, ChinaJoy is a multiday expo that brings together companies from the digital gaming industry. This year’s event is expected to attract over 300,000 participants and attendees from around the globe.
Sponsored by Chinese e-sports streaming service Panda TV, EXID’s performance will include some of the group’s biggest hits, including “Up & Down” and “Hot Pink.” For the first time in China, the group will also present the track “L.I.E” from its album “Street.”
EXID plans to release a new album in the coming months.
By Kim Yu-young (ivykim@heraldcorp.com)