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THE INVESTOR]
Samsung Electronics said on July 19 it will offer 12,500 Galaxy S7 Edge smartphones to all athletes participating in the upcoming Summer Olympics in Rio de Janerio, Brazil.
The phone model to be offered is the company’s latest Olympics-themed Galaxy S7 Edge. It will be offered together with the Gear Icon X, the new wireless Bluetooth earbuds. The total amount is estimated at about 15 billion won (US$13 million).
Samsung’s Olympics-themed Galaxy S7 Edge
During the 2014 Sochi Winter Olympics, the company offered 3,000 Galaxy Note 3 phones to all the participating athletes.
The Olympic Games edition of Galaxy S7 Edge features black metal sides and the buttons are colored to correspond with the Olympic rings. The home button and earpiece are yellow, the power button is red and the volume rocker is green.
A total of 2,016 limited editions will be sold in Korea, Brazil, the US, Germany and China. In Korea, the phone is priced at 1.06 million won.
By Lee Ji-yoon (
jylee@heraldcorp.com)